Chinese air purifiers silver lining in smog, air pollution
ISLAMABAD, Nov. 24 (Gwadar Pro) - In an alarming situation when smog rules in Punjab, heart of Pakistan, predominantly in Lahore, spelling disaster to public health, Chinese air purifiers are the silver lining promising clear air inside homes.
Chinese air purifiers are becoming essential choices of new household items in Punjab, home of more than 100 million people as masses appear to be overwhelmingly charged up to buy them to keep their homes free from air pollution in the backdrop of smoggy weather that has engulfed Lahore, capital of Punjab, and other cities since the start of November.
Compared with other foreign brands, air purifiers either made in China or manufactured in China have witnessed a noticeable surge in their demand on the basis of their low prices but with high-quality standards.
Lahore Electronic Market Trader Sabir Aslam told Gwadar Pro that Chinese air purifiers have registered as much as 35 percent increase in their sales compared with last year. “Since people set their interest afire in buying Chinese air purifiers, available stock went exhausted soon. Haier, Xiaomi and other Chinese companies’ air purifiers are in high demand due to affordability and excellence,” he added.
Chinese Air purifiers come in various shapes and sizes, he said, to remove different kinds of air pollutants in homes. They come with an array of specifications and offer different features as he mentioned.
Mrs. Shaista Jamil, a buyer in Abid Electronic Market in Lahore, said that because she found Chinese air purifier performs well in lower portion of her home, so she came to buy another one to keep a healthy home environment indoors.
Environmentalist Dr. Javed Iqbal said that earlier one of the reasons behind trend of buying an air purifier was to clean air from airborne diseases. Particularly COVID-19 pandemic fueled its buying spree in residential sector, he added. “Deteriorating air quality, increasing concerns about health issues and collective consciousness are the new driving force asking people to make air purifier a new household product,” he explained.
Another buyer Mohsin Ijaz at packages Mall said that as the Chinese air purifier corresponds to his budgetary limits, he is inclined to purchase it. “After the schools close for three days in a week from Saturday to Monday till December 15 by the government in a bid to fend off smog hazardousness, air purifier at home offering family especially kids healthy air is not a luxury now but a part of inevitability,” he said.
It is true that leading Chinese air purifier makers will be witnessing a further jump in sales in more coming weeks due to the growing pollution levels and steep rise in air quality index (AQI) in Punjab region.
The key challenges in the market include lack of product awareness among consumers, increasing competition, and misleading claims. Despite some companies are educating consumers about the importance of air quality and helping them pick the right air treatment system for their home, there is a continuing lack of knowledge in differentiation among the various products available in the market. The air purifier segment, which was earlier limited to select pockets of top metro cities, is firming its foothold in smaller cities.
According to Assocham-TechSci Research Report, air purifiers are among the fastest growing products in home appliances space.